Modo Luce’s brand story and positioning
Lighting is a fundamental element in interior design
Light not only affects how spacious a room appears, but it also directly influences the atmosphere, the mood of the people who inhabit the space, and its intended functions. When designing the lighting layout of an apartment, a public venue, an office, or a school, it is therefore essential to consider all the criteria that shape the ambiance of the available space. This means thinking beyond the practical role of light to include its decorative and creative potential.
To offer architecture studios, lighting designers, and private clients a comprehensive and innovative vision of light design, in January 2000, Arturo Bellese founded Modo Luce. This specialized company has revolutionized the concept of lighting since its inception. Modo Luce experiments with versatile, functional, and captivating design solutions, using innovative materials carefully crafted by a diverse team of professionals and industry experts, combining artisanal skill with creative vision.
A Winning Intuition
Modo Luce was born from a vision: to transform traditional lamps into decorative lighting objects with a minimalist and contemporary aesthetic. By exploring unconventional materials such as fabric, glass, and metal, and by employing non-standard colors that anticipate trends and shape public taste, the Venetian company offers a unique concept of lighting in the world of light design. Initially focusing on the service sector and large furnishing groups, the company eventually expanded into the international market, which today accounts for 80% of its business.
The brand’s first catalog, published in 2005, marked a turning point for the industry, with a selection of varied and non-monothematic solutions, all aligned with the brand’s identity. The success of the company led by Arturo Bellese—joined in 2015 by his daughter Alice—is rooted in the quality of raw materials (sourced exclusively from Italian producers), a strong focus on aesthetics, and ongoing research into new lighting solutions.
The primary goal, in addition to ensuring customer satisfaction, is to tell the story of Italian manufacturing tradition through outstanding products that fully express the craftsmanship and originality of Made in Italy.
In Modo Luce’s vision, aesthetics and functionality are inseparable and complementary qualities. They require extensive study and experimentation with forms and materials to accompany the daily lives of people inhabiting spaces illuminated by Modo Luce designs. These products are conceived to quite literally “shed light” on the beauty of everyday life—authentically and initially.
New Needs in the Field of Acoustics
In over twenty years of activity, Modo Luce has played a key role in gradually revolutionizing the way light is conceived in interior design. But the hands-on experience gained over time has also enabled the company, based in Vazzola (Treviso), to develop innovative solutions in the field of acoustics.
A prime example is the range of sound-absorbing lamps, which are increasingly in demand in the hospitality sector and workplace environments. Acoustic comfort has now become a top priority for architects and clients alike, and Modo Luce positions itself as a point of reference in this field as well.
Environmental Awareness and Eco-Sustainable Materials
Modo Luce’s success is primarily due to the company’s keen attention to the evolving needs of its customers. To continue growing, it is essential to monitor the market and try to anticipate upcoming trends.
For this reason, Modo Luce has long been working in close collaboration with artisan companies to develop eco-sustainable materials that will complement the existing products in its catalogue.
Respect for the environment has always been a priority for the Venetian company, and it will become an increasingly central part of its long-term strategic vision.
