Warli's Story
Warli is the result of the encounter between a cooperative of artisans from North India -producers of high-quality traditional rugs- and the curiosity of a Western designer.
“I've started designing contemporary rugs in 1996, working on surfaces and their 'decoration' was very stimulating for me. I was really fascinated - and in some way, I continue to be so today- by how a great artisan heritage could take on such high-quality levels as the most sophisticated industrial technologies. After having collaborated for years with important Italian and foreign furniture and lighting brands, I decided to use this experience and take on the production and marketing of products designed by myself through the creation of a new brand” Paolo Zani.
In 1997 Warli takes part in the 0 edition of the Salone Satellite and starts the collaboration with Moroso as the exclusive distributor, which lasted until 2002. At the same time, the 'contract' section is born in order to supply exclusive and tailor-made carpets to customers all over the world, including Max Mara group stores.
In 2009 Warli has been among the winners of the 'Creative and Innovative Enterprises' of the Province and Chamber of Commerce of Milan. Since 2010, it has exhibited at the Salone del Mobile in Milan as an independent brand, together with the most renowned brands of Italian and international design.
In April 2012 Warli presents its rugs outdoor collection 'Plein Sud' designed by Paolo Zani, making it one of the first companies in the world to use advanced synthetic fibers and new types of materials.
In April 2014 at the Salone del Mobile 2014, Warli introduces Equipment, a collection of textile flooring made by measure for light and residential contract—a sophisticated design language made of essentiality, structure, colors and material innovation.
At the Salone del Mobile 2018 a broader chapter of products is undertaken, which complements the contemporary rugs collections. This accompanies the growth of the company and its presence in more and more reference markets: the Site collection -cushions in knitted acrylic yarn in various sizes for soft seats or on outdoor rugs, coordinated with the armchair and the pouf-the Twilight wireless LED light, in blown glass and stainless steel -a contemporary version of the portable outdoor lantern-, and the re-edition of the 'La lune sous le chapeau' lamp designed by Man Ray in 1974.
Warli regularly participates in trade fairs and design events, including Architect @ Work, Turin World Design Capital, The Sign, S. Paolo del Brasile, Un designer per le Imprese, Designè and Material Connection. It has received numerous awards for its research and innovation (Grandesing Etico, Interior Design USA).
Warli also collaborates with important furniture brands in the design and production of exclusive lines such as:
• Dedon, Roda, Ethimo, Kristalia, Talenti, Expormimm, Cassina, PoltronaFrau and Todus, for outdoor rugs
• DePadova, Cassina and Kristalia, for indoor rugs
