The ability to think differently: People, Ideas, Inventions

Jun 11, 2025

For us at CuboRosso, Italian identity is a guarantee of quality. Our mission is to protect and promote the recognized prestige of the Made in Italy brand with pride on a global level.

The magic of our living rooms comes to life in our headquarters in Gravina in Puglia, in the heart of Bari. We are committed to scrupulously following the high production standards of the European Union. Our creations represent the elegance and prestige typical of Italian workmanship, and we proudly export them worldwide.

Every piece of furniture we create reflects the unique essence of Italian design, the passion that drives us, and the artisanal expertise we have refined over time. Quality, innovation, Italian style, and dedication are essential values guiding every step of our work.

Apulian Masters

Apulian craftsmanship stands out for its excellence and authenticity in upholstered furniture. Puglia has a long tradition of craftsmanship passed down from generation to generation, a precious part of our region's cultural heritage. Apulian artisans use high-quality materials and meticulous attention to detail to create exquisite sofas, armchairs, and living rooms. Their passion is reflected in the hand-crafted workmanship, which gives each piece a distinctive touch.

Tradition and Design

Furthermore, the Apulian craftsmanship in the field of living room furniture is inspired by local traditions and the surrounding landscape, making the furniture unique and characteristic of the region.

This combination of tradition and innovation allows us to create furnishings that express Italian style and the timeless, internationally renowned artisanal beauty.

Apulian Jewel

Gravina is today a city full of art, beauty, and folklore. It is a rare pearl of Puglia's cultural heritage, capable of offering visitors ancient traditions and a truly suggestive panorama thanks to the rock churches, the numerous works of art, and the enchanting natural scenery such as the “Difesa Grande” forest and the Alta Murgia Park.

Home to the oldest fair in the world, the famous Fiera di San Giorgio, its rich history, culture and landscapes make it a true jewel of Southern Italy.

The Identity of CuboRosso

For over a decade, CuboRosso has stood out for its values beyond aesthetics and design. From choosing the best wood essences for the structures of our upholstered furniture to the high-quality coverings, we focus on the utmost excellence to offer our customers. Our identity is based on a careful selection of colors, harmony of shapes, comfort, functionality and the adoption of cutting-edge technological tools.

In addition to our dedication to sustainability, we actively participate in local, cultural, and social initiatives to promote the Apulian territory. Starting from Gravina in Puglia and remaining firmly rooted in our native land, we have expanded our range of action beyond national borders thanks to a unique and distinctive style.